In May of 2011
, I partnered with PicPocket Books
to publish my first children’s picture book I Don’t Like Pink!
as an iOS app
. This process was the culmination of a long-held aspiration of mine: to publish stories and get them in the hands of kids everywhere. The relationship I have with PicPocket is great, and I’ve written rough drafts of at least two more stories (and I have ideas for many more).
So why haven’t I completed another children’s picture book? Why, in fact, did I begin working on craft books and patterns instead?
The answer lies in the harsh realities of the app and ebook economy. My app is priced competitively at $1.99 for the iPad version, and 99¢ for the iPhone. Most storybook apps like mine are priced similarly, especially if they come from an unknown author (like myself). So I have trouble justifying a higher price for my app.
The trouble is, even with a generous revenue split like the one I enjoy with PicPocket, my share of the sales of my app aren’t enough to support myself, and they wouldn’t be even if I had another book or two in the App Store. With each passing day it becomes harder and harder to get noticed there, because of the explosion of new apps that continue to flood the market.
Contrast this with the sort of detailed, step-by-step craft patterns I’ve been working on lately. People who buy craft patterns are used to spending anywhere from $3 to $5 or more for a single set of instructions. Also, I have the software and know-how to create and publish a multi-page PDF all by myself–no coding required.
Incredibly, Craftsy allows me to list my craft patterns
for sale for free–they don’t even charge a commission on sales. Other sites like Etsy
, where my patterns are also available, do charge listing and/or commission fees, which certainly seems fair. Obviously the market for craft books and patterns is smaller than the one for children’s picture books (and apps), but what I may lose in volume I hope to make up in price.
Another big advantage to creating something in PDF format is that unlike an app, I create a single version that doesn’t need to be updated each time Apple rolls a new version of the iOS. Occasionally I run into someone who has trouble opening up the file with an outdated version of Acrobat Reader, but this issue pops up less and less often as people gain familiarity with Acrobat.
I do enjoy working on the how-to sheets, and my hope is that someday the income from the craft patterns will allow me to continue work on my children’s stories. In the meantime, I work a part-time day job to pay the bills and am working toward a master’s degree in education. I also try to draw on a regular basis–many of my doodles and sketches show up on my Instagram feed
And last but certainly not least, a couple of years ago I founded and co-host #storyappchat, a weekly Twitter get-together
where we discuss all things related to creating storybook apps and ebooks for kids.
This helps me stay current with the rapidly-changing technology, and I love forging connections with the storybook app community. These are some of the nicest and most supportive people I’ve ever encountered online, and if you aren’t busy on Sunday nights, please consider joining us.
But the story ideas keep coming, and I write the good ones down. Good thing I’m not in a hurry, and I plan to be around for a while. For now, I’ll keep building my digital crafts offerings until I can afford to illustrate more of my story ideas–stay tuned!