It’s daunting, but you can create your storybook app too! – Guest Post by Alex Souza

| March 19, 2013 | 2 Comments

Photoshop Plug-in for Self-Publishing to Apple & Android Platforms

Alex Souza is the founder of Kwiksher, a photoshop plugin for publishing illustrated, interactive storybook apps. I met him when he was hosting #storyappchat on Twitter for us back in 2011 & again last summer and he’s a great resource, even for those not interested in Kwik specifically. Check out his blog, including articles like, “Want to create a storybook? Do your homework first!”.


Like many people, I always dreamt of having a published storybook. However, knowing how hard it is, I decided to leave the idea for “the future”. Fast forwarding time, the future arrived in the format of tablets and apps that could be published, by anyone, in a matter of seconds.

I remember when, a few years ago, I decided to spend some time trying to create my first storybook app. Why not? I thought my decades in the technology business, plus years studying digital design (BA and MA) would be enough. I started to look for options on how to transform sketches into apps. In fact I found several tools for storybook creation. However, I admit I am a lazy but controlling guy that likes things “my way”, none of applications I found helped me with the list of non-negotiable features I set. They were:

  • Must enable different kind of animations – sometimes linear animation is not enough;
  • Do the animations, which requires independent layers, and the process of setting them should be faster – I hate the idea of re-positioning every screen element again in the new tool, plus the time wasted uploading files;
  • No revenue sharing – don’t ask me why but I never liked this approach;
  • App independence – Apple (and others) already have a store, why must my app be in “another store, inside the main store”? Also, I like the idea of having a direct link to my app;

As you can imagine, my list pretty much blocked all available tools, at least at that time. They all either required web access for content submission, were limited in animations and/or required revenue sharing throughout, with in-app purchase only.


How a storybook idea became a product to create storybooks …

At that time, I was studying a new development tool (called Corona SDK), with the idea of creating a personal app. Also, I knew how to write a few lines of code and was able to work with Photoshop. Still with my storybook idea in mind, I decided to learn how to create a plugin for Photoshop that at least could export the layer positions into Corona code. This way, every time I needed to reposition a layer of content, I wouldn’t need to re-enter all the size, transparency and positions into the code.

With that done, I then decided to code a way to control page changes. Then I went to code a basic animation system. Then … my personal project became Kwik, a Photoshop plugin that allows graphic designers, illustrators and well, really anyone to create rich interactive storybook apps in Photoshop for iOS and Android without knowing code.



Since it launched in May of 2011, thousands of users (most of them “do-it-yourself” people), have created more than one hundred storybook apps (you can check some of them in our Showcase), the large majority without any code!


What are the Pros & Cons of Kwik comparing it to other tools?

Like any tool, Kwik has strengths for some, weakness for others. The list below is not exhaustive, but may give you some insights:


  • Kwik is a Photoshop plugin. You must have and know how to use Photoshop basics in order to get the full benefit of both products. Being an extension of Photoshop, Kwik uses native features that all other tools do not have access. For example, it creates all the image layers for you, tracking their position, sizes, etc. No need to import images and redraw your entire compositions in another tool. Also, you can work offline because you don’t need to upload images to an external website.
  • You pay once per major release and get constant free updates and new features until a new major version comes. Many other tools charge per app/story, which may become very expensive if you plan to release several stories;
  • Besides Photoshop, Kwik requires Corona SDK, which simulates and builds your final apps to several stores: Apple, Amazon, Google-Play and Barnes & Noble. You don’t need to know how to code to Corona because Kwik does it for you. But, if you do learn a few coding moves, you can extend your storybook with features that are not available in any other tools you will find;
  • When built, your app can be published not only to Apple’s AppStore but also to Google-Play, Kindle Fire and Nook Color app stores. No revenue share and direct links are required, giving you freedom for your own marketing initiatives;
  • Besides basic animations and button features that any tool offers, Kwik goes far beyond offering professional, yet easy to use, features like path animation, physics, gaming tools, etc;


  • Because Kwik is a Photoshop plugin, you must have and know how to use Photoshop in order to get the full benefit of both products. If you are not a Photoshop user, it may be expensive (time and money-wise) to purchase and learn Photoshop.
  • Animation using Kwik

    Although you have trial versions of Photoshop, Kwik and Corona, you must pay for them when you are ready to publish or preview your entire app. The upfront costs can be a challenge for people under restricted budgets;

  • Besides the cost of subscription, having Corona in the workflow may be intimidating to some people, since after all, Corona is a developer tool;
  • Although Corona can build apps for different stores, you must learn how to get your membership and how to create personal certificates for each app you create. The moment you learn how to do it, it is fine, but, be prepared to spend some hours getting frustrated with the complexities of each store’s requirements.
  • Each app is totally individual (Kwik does not use templates as many other tools do). This allows you to create unique experiences, not possible with other DIY tools, but the learning curve can be longer compared with limited options online;


Interface for Kwik Plug-in


So, is Kwik for me and can I really create a storybook by myself?

If you are already a Photoshop user or are willing to learn it to get full control of your content, short answer is YES! The simplicity of the task is directly affected by the quality you plan to have. For many current users, they start simply and get their first app published in a matter of weeks.

Better apps, offering not only good story lines, but also, gorgeous illustrations, amazing sound/music, and interactivity that extend the story … these take longer to develop. If this is what you are looking for, it will be well worth your time to learn a plug-in like Kwik and gather the appropriate resources for your project.

Kwik is not for people wanting to create storybooks in a day or two. Its beauty resides in the things no other tool can offer: the ability to add your personal touches to each page, extending the native features in order to create something that will only exist in your storybook. You must be committed to learn (and honestly, to create more than one app). Think of Kwik as your personal developer. You tell it the right things and your app will shine against the competition.


Alex Souza, Founder of Kwiksher

Alex is the founder of Kwiksher and no stranger to application development. He worked previously for IBM and Microsoft, creating applications for their customers and marketing products like Microsoft Office, Expression and Silverlight. As a pioneer of web design in Brazil he was the first developer of a Shockwave game in that country in 1995. In 2000 Alex was a runner up for the iBest Top 3 award (Official and Popular Jury) which is the most important internet award in Brazil. Alex holds a bachelor and master degree in Digital Design and has been a sought after speaker at conferences like Publishing App Expo in 2011, MIX 2010 in Las Vegas, and several international MIX events in Mexico, Argentina, and Brazil. You can contact Alex on his blog or via Twitter – @Kwiksher.

Category: All About Apps, Guest Posts, Marketing Apps

About the Author ()

Carisa Kluver is the the editor of, an iPad children's book review site. She has a BA in Anthropology from UC Berkeley and an MSW from the University of Washington. Before starting this project, she was a school counselor, health educator and researcher in child & maternal health.